Swedish retailer H&M to launch home decor products in India

Swedish retailer H&M is set to launch its home decor and accessories products such as tableware and bed linen in India next month. H&M HOME will be available on the company’s website and via Myntra in March. Later, it will also be introduced in H&M’s existing store in Delhi at Ambience Mall via a shop-in-shop format, the company added.

The H&M HOME assortment ranges from bed linen and tableware to diverse textiles, the company said.

“After a successful 2021, we are delighted to start the year with the launch of H&M HOME in India. There is great interest in interiors and design, and our customers have often requested interior products that are in line with H&M’s corporate concept of “fashion and quality at the best price in a sustainable way”. We see huge potential in India and look forward to introducing H&M HOME to existing and new customers across the country,” said Yanira Ramirez, Country Sales Manager, H&M India.

H&M entered India under FDI policy for single brand retail in India in 2015 and currently operates 48 stores. The brand is also sold through the company’s website and Myntra. Besides H&M and H&M HOME, the Group sells brands such as Arket, Afound, Weekday and Monki.

H&M HOME was originally launched online in 2009 and is now available in most of the group’s online marketplaces, through standalone H&M HOME Concept Stores and through shop-in-shops in H&M stores.

Published on

February 02, 2022

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