Nykaa Fashion sells interior decoration products at retail

NEW DELHI: Nykaa announced on Monday that it will retail interior design products in the Nykaa Fashion section on its platform, as the retailer branches out into new categories ahead of a public announcement slated for later this year .

The retailer will list kitchen essentials, table and serving utensils, furniture, decorative accessories, bath products, storage solutions, and more. on its purchasing platform. Nykaa Fashion Home will feature brands such as Portico, D’décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy, among others.

Nykaa plans to go public later this fiscal year at a valuation of $ 4.5 billion, as the beauty retail start-up takes advantage of a sharp shift to online sales during the pandemic, said. Mint reported earlier.

Consumers are spending more time indoors, increasing the demand for interior design solutions as well as kitchenware and storage solutions.

“We are excited to launch Nykaa Fashion Home for our buyers who see their home as a reflection of their personal style. The curation, discovery, inspiration and convenience that have come to define the quintessential Nykaa Fashion experience will now transcend our home offering, with style guides and personalized content, ”said Adwaita Nayar, CEO of Nykaa Fashion and founding member of the Nykaa team. .

Nykaa, which started out as a beauty retailer, has branched out into more related categories such as homewear, casual wear, sports recreation, and now home decor.

Nykaa has over 17 million monthly active users, in addition to over 70 offline stores. It retails over 2,500 brands through its website, app and stores. Nykaa Fashion, Nykaa clothing and accessories retail through website and app.

To subscribe to Mint newsletters

* Enter a valid email address

* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint. Download our app now !!

Comments are closed.